How to do semantic SEO using nothing but JSON-LD and schema.org vocabulary...
Most of the web's schema markup is either incorrect, incomplete or blatantly missing. In this article, you will learn how to connect different schema types together to form a cohesive knowledge graph....
View ArticleThe best product category page optimisation checklist you’ll find on the...
Most ecommerce websites get SEO, accessibility, UX/UI, CRO and schema markup COMPLETELY wrong. What if there were a way to identify optimisation opportunities? Well, wait no more. The post The best...
View ArticleHow to describe a SaaS product with schema markup
A software-as-a-service product is very different to an ecommerce product. This also means the way you describe it with structured data will differ significantly. That is, instead of using Product...
View ArticleSchema markup template: Boost the EEAT of your YMYL content with...
Google treats YMYL topics with caution and it is a common tactic to reference the author(s) of your content. This template takes this one step further by leveraging the benefits of semantic SEO. The...
View ArticlePost-publishing checklist: Give your content the boost it deserves
The checklist covers the following considerations: Can the page be indexed by search engines? Does the page's HTML formatting match the instructions provided (based on best practice)? Does the OG...
View ArticleHow to nest FAQPage schema to Article or WebPage schema Type
Establishing a relationship between the FAQ content and the webpage it sits on with structured data markup is an effective way to optimise your page-level semantic knowledge graph. By doing... The post...
View ArticleSchema markup guide: Everything you’ll need to know to be prepared for the...
Most of the web’s schema markup is either inaccurate, incomplete or missing. It’s not you or your developer’s fault because the people who make decision on what structured data and... The post Schema...
View ArticleHow to write JSON-LD code (from start to finish) for maximum semantic SEO gains
Once you’ve wrapped your head around what schema markup and semantic SEO are, the next step as a marketer is to apply connected schema markup on a page-per-page basis across... The post How to write...
View ArticleHow to assess the quality of any backlink (paid, earned, sponsored or otherwise)
There's no such thing as a good backlink or a bad backlink. In my opinion, there's only effective and valuable backlinks and those that are not. In this article, I share the 23 things I look for to...
View ArticleUse this actionable EEAT checklist to improve your trust and conversions
Experience, expertise, authoritativeness and trust have always been a framework for making the Internet a better place. But the problem with E-E-A-T is that it is largely conceptual—an ideal at... The...
View Article
